The Crisis Web Site: A Powerful Strategy for Managing Your Communications Destiny (Monograph)
The Crisis Web Site: A Powerful Strategy for Managing Your Communications Destiny (Monograph)
Jun 09The Crisis Web Site: A Powerful Strategy for Managing Your Communications Destiny (Monograph)
Because the Web has become such an important element in effective and comprehensive response to crisis situations, more and more companies are establishing template sites, sometimes called “dark” or “stealth” sites, which are pre-organized with pre-authorized information. They are set up to immediately respond to the general nature of crises and to specific scenarios, and used to get ahead of the negativity often caused by delays in responding to situations of public interest. These
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